From its modest origins in Muzaffarnagar, Amba Shakti Group has grown into one of India’s most trusted names in steel manufacturing, building a legacy defined by integrity, innovation and excellence. Our flagship brand, Amba Shakti Tricore, embodies this journey, bringing together advanced engineering, cutting-edge technology and an unwavering commitment to quality.
Over five decades, we have consistently pushed the boundaries of steelmaking by adopting world-class processes and state-of-the-art infrastructure. With high-capacity induction furnaces, advanced continuous casting machines with direct hot charging and high-speed horizontal and vertical rolling mills, we ensure that every TMT bar delivers unmatched consistency, strength and durability, setting new benchmarks for modern construction.
Amba Shakti Tricore is committed to delivering high-quality, durable, and sustainable TMT steel through advanced technology, precise manufacturing, and continuous innovation. Our mission is to empower India’s infrastructure and construction with steel that stands the test of time, while our vision is to be the most trusted and forward-looking TMT steel brand, setting new benchmarks in quality, sustainability, and customer satisfaction.
What began as a quiet promise of quality has evolved into a national benchmark in steel manufacturing. At the helm of this enduring journey is the Goel family; three generations united by a singular vision of excellence.
Carrying forward the legacy with a modern outlook, Mr. Pankaj Goel has infused scale, efficiency, and technology into the group’s operations. His efforts have strengthened the brand’s presence across India while ensuring world-class standards in production and service. By aligning innovation with customer focus, he continues to expand Amba Shakti’s reach and reputation as a leader in infrastructure development and steel manufacturing.
Guiding the group with a sustainability-first and future-ready mindset, Mr. Manik Goel is shaping Amba Shakti into a progressive and responsible enterprise. With emphasis on green steel, renewable energy integration, and environmentally conscious practices, he is redefining growth for the next generation. His leadership ensures that the group remains not only a market leader but also a steward of sustainable development, empowering the future of green steel and infrastructure projects across India.
With over five decades of experience in steel manufacturing, Shri S.K. Goel laid the foundation of Amba Shakti Group on the values of trust, quality, and integrity. His vision transformed a modest beginning in 1974 into a nationally recognized name. Under his leadership, the group has built enduring relationships and achieved remarkable growth while upholding quality assurance as its core strength.
Carrying forward the legacy with a modern outlook, Mr. Pankaj Goel has infused scale, efficiency, and technology into the group’s operations. His efforts have strengthened the brand’s presence across India while ensuring world-class standards in production and service. By aligning innovation with customer focus, he continues to expand Amba Shakti’s reach and reputation as a leader in infrastructure development and steel manufacturing.
Guiding the group with a sustainability-first and future-ready mindset, Mr. Manik Goel is shaping Amba Shakti into a progressive and responsible enterprise. With emphasis on green steel, renewable energy integration, and environmentally conscious practices, he is redefining growth for the next generation. His leadership ensures that the group remains not only a market leader but also a steward of sustainable development, empowering the future of green steel and infrastructure projects across India.
Backward integration began with setting up in-house induction furnaces for premium mild steel ingot production, ensuring quality at the core.
